For several years now, sporadic attacks that interrupt major networks’ daily programming have been occurring around the world as hackers try to break in and succeed at their digital violence.
In April 2019, the victim was The Weather Channel. The network found itself having to broadcast pre-recorded material while an internal plan to regain channel access was quickly developed and put into place. Because this happened during some peak air morning air time—between 6 A.M. and 7:40 A.M. EDT—a significant number of viewers were affected. Aside from money the network needed to spend on emergency tech measures to get their channel back and rebuild it to a more secure form for the future, this event must have cost them reputation points as it likely didn’t sit well with advertisers.
While the network publicly announced that malware was at play in the attack, there has been speculation about whether this was the result of ransomware. With ransomware, the disruptive effects of malicious software persist until a specified amount of money has been paid. And although the malware attack itself may seem senseless, this stands as a good opportunity for your business to take some precautions to protect itself.
Malware attacks cost businesses large amounts of money, accounting for as much as about one-third of global cyber attack costs in recent years. In fact, cybercrime in the United States is estimated to cost enterprise companies an average of $27.4 million per year, a number that is only continuing to climb over time. If you’ve been fortunate enough to not experience any recent spikes in malware attack attempts, don’t let that lull your business into a false sense of security. After all, 85% of companies polled had experienced a social engineering or phishing attack in the past year, while 75% had at least one web-based attack. Regardless of your company’s size, remaining vigilant for possible threats and attacks is important to ensure that daily business operations can continue to flow as usual, uninterrupted and uncompromised.