“Being first in the market isn’t as important as being first in the mind.” – Ries & Trout
As a business owner, it is imperative to own words for your business – equally important is to stand behind the words you’ve given with great technology.
By choosing to take ownership of just one word, there have been various companies who have developed and solidified their global presence. Listed below are a few companies who understood the effect that a word could have to transform their brand and ensure their spot as both the first in the market, as well as the first in the mind.
In order to achieve this sort of impact, your business must start by defining your brand and positioning it relative to your competition. To help, ask yourself questions like:
Something important to remember is that unless you’re leading the market, customers will only listen to information that is consistent with your rank. For example, Acer can’t possibly claim to have America’s favorite tablet – Apple already owns that title.
Most important of all is that branding is a long-term strategy. It’s crucial that once you define the word you want to own in people’s minds that you commit to it for the long run. It never hurts to listen to consumers and keep an eye on your competitors, as well.
By owning a one-word brand promise, your customers’ view of your business will be more clear.
Here at Centerpoint IT, we take a proactive stance to help you achieve your goals. Call (404) 781-0200 or send us an email at firstname.lastname@example.org to discover how we can help you be first in the market, and first in the mind.