They Ask You Answer

They Ask You Answer has quickly become a best-seller but why? Because it utilizes a simple marketing strategy that has worked for businesses in every industry.

They Ask You Answer is all about understanding that when people search online for products and services, they have lots of questions.

What Is The Premise Of They Ask You Answer?

Think about the last thing you searched for online. Let’s say that you want to buy a new leather couch. There are countless leather couches for sale online. But there are also many different types of leather. Some manufacturers are better known for producing quality merchandise. Consumers have lots of questions, and if you don’t answer them, they’ll go someplace else.

You can spend a lot of money on marketing these days. From print ads to television and radio, what’s the best way to spend your marketing dollars? The answer is The Internet. Google processes 3.5 billion searches per day. So it’s clear that consumers are looking online for the products and services they need. But how can you get them to land on your website?

The answer is easy. Answer their questions. If you sell cars, then tell them all about your vehicles. Don’t just try to sell your visitors a vehicle! Every website is using the strategy of trying to sell consumers. But the “They Ask You Answer” marketing strategy takes a different approach. Instead of telling you why you should buy their car, the site is answering all your questions about their cars. When people get enough of the right information, they’ll press the “Buy” button, and your sales will escalate.

Where Can This Marketing Strategy Be Used?

This marketing strategy can be used on practically anything. It works well if you sell clothing, but it also works well if you sell a service like managed IT services or house cleaning. Think about all the questions you might have if you wanted to hire a housekeeping service and then answer those questions:

  • What areas of my home will you clean?
  • Do you do laundry, dishes or take out the trash?
  • Do you send one or two people?
  • How much do you charge per hour?
  • Do you charge extra for cleaning ceiling fans?

These are the types of things people want to know when they search for a housekeeper. They don’t want to read ads about WHY your cleaning service is the best. Everyone will tell you that their cleaning service is the best.

Have you ever visited a website that said: “Our products are the worst on the market”? Of course not! You have a strong self-interest in telling people that you are the best at what you do. So consumers have come to the point where they no longer even read that stuff. What they WILL read is the detailed description of your couch/car/housekeeping service. Because they want to make sure your product will meet all their needs.

Content marketing is no longer about keyword-stuffing and link-building. It’s about providing fresh, original content that meets a need in the life of consumers.

They Ask You Answer shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across many industries.

The Author’s Own Story

Author Marcus Sheridan owned a swimming pool company. He struggled to make ends meet after the housing collapse. His advertising was just like most others you see. He would tell people how great his pools were and why they should buy one. But he wasn’t giving consumers specific information about his pools. Finally, it occurred to him that maybe if he answered their questions about his products and services, people would respond. Today, his company, River Pools, is one of the largest pool installers in the US.

Does Your Content Answer Important Questions?

When people have questions, they ask a search engine. If you provide the right answers, then your site will become popular. It will eventually get to the top of the search results and be seen by millions of people.

In Marcus’s book, he shows you how his strategy can work for your business.  After reading or listening to, You Ask They Answer you’ll have the information you need to:

  • Build a level of trust that generates customer evangelism.
  • Boost your company’s web presence with methods that work.
  • Leverage your in-house resources to produce winning content.
  • Utilize tactics that work, regardless of industry or sector.

Are You Honest In Your Marketing Content?

For marketing to work, it has to be honest and provide a real service. If you try to secretly “sell” your potential buyers, it won’t work. People are savvier than you think. We have generations now that have grown up on TV and radio. They know when they’re being sold a bill of goods. They know when you’re dishonest.

They Ask You Answer doesn’t try to deceive buyers; it builds bridges of trust to your prospective and current customers with a radically honest philosophy.

It has been proven to work even in companies like River Pools, Marcus’ own business. And everyone knows how hard it is to sell luxury items like swimming pools. So if it will work there, it’ll work anywhere.

Marcus Sheridan

Marcus Sheridan is a pool salesman turned marketer. His unique vantage point has proved successful for many businesses.

What Questions Should You Answer?

Answer these questions in your online content – even the Big 5 that most companies avoid:

  1. What will it cost?
  2. Who’s your biggest competitor?
  3. What things could go wrong?
  4. How does your product compare to others?
  5. What do your customers say about your services or products?

Will You Scare Consumers Off?

Marcus Sheridan doesn’t believe that you’ll run consumers off by telling them the truth. His marketing philosophy has proven to work. People want to know these things. So why not answer their questions? Remember that if your pricing scares away prospective customers, they weren’t a good fit for you anyway.

Want To Write Successful Marketing Content?

Sheridan says that when his prospects don’t read content about River Pools, his close rates fall below 5%. When they read 30 pages or more about his business, his close rates rise to 80%. That’s because serious buyers want to know about your products and services. They want to be educated.

How to Develop A Content Culture In Your Business

To put this revolutionary new marketing approach to work for your business, you must develop a content culture. This means that everyone in your business should be a “teacher.”

He recommends these four things:

  1. Hire a content manager with strong journalism skills.
  2. Use the right tools to measure success and prove ROI.
  3. Gain buy-in from top to bottom in your company.
  4. Involve everyone in content creation.

Are You Ready To Try This?

They Ask You Answer will work for your business. Some companies are afraid to use it though. It may feel a bit risky at first, but once you get the hang of it, you’ll quickly see how easy it is to create informative content that people will enjoy reading.

The savvy business owners today are looking for something just like this. Something that’s honest and open. Something that appeals to consumers in a fresh new way. Are you ready to drop the marketing-speak, stop “selling,” and start answering questions?

If so, you could radically change your business. You could suddenly rise to the top of the heap and be seen as an authority, not just another advertisement.

Centerpoint IT Serves The Atlanta Metro Area

They Ask You Answer outlines a fresh approach to marketing and the beginning of bigger things for your business. And we’re using this approach at Centerpoint IT. For months now, our content has been structured around the principles taught in Marcus Sheridan’s book. We believe in this strategy, and we’re deploying it on our website.

Our articles now inform, educate and provide real value to our customers across Atlanta. If you haven’t checked out our Media Center lately, please do. You’ll find tips on improving your wireless connections, information on all the latest technologies coming along and much more.

Here are a few of the great articles you’ll find, now all structured around the They Ask You Answer strategy:

https://www.centerpointit.com/upgrading-business-telephones/

https://www.centerpointit.com/what-is-background-blur-with-microsoft-teams/

https://www.centerpointit.com/what-is-microsoft-proposal-manager/

Category: Atlanta IT Service Articles, Date: 4th January 2019, Author: Chris Chao

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